#Hirschbach

2 posts tagged with this topic.

Autonomous truck on highway with refrigerated trailer in long-haul operation

General May 13, 2026

Hirschbach's 500-Truck Aurora AV Deal Targets Long-Haul, Not Driver Count

Iowa refrigerated carrier's 2027 autonomous deployment underscores industry shift from driver-shortage narrative to long-haul economics and retention problem.

By Hank Rivers

Marten Transport semi-truck on highway, representing Q1 2026 earnings and operating ratio deterioration

General May 1, 2026

Hirschbach Orders 500 Aurora Autonomous Trucks Under DaaS Model

One of the largest public commitments to autonomous trucking to date: carrier owns tractors, subscribes to Aurora's self-driving system.

By Hank Rivers